Nothing burns in Char-Broil’s supply chain

100.000 Grills. 450 Containers. Zero Chaos: How Char-Broil automated its supply chain with Setlog and Gained full visibility

With suppliers spread across Asia, hundreds of inbound containers, and rising demands from retailers, Char-Broil’s supply chain had become a pressure cooker. Manual processes, limited transparency, and communication gaps created costly delays and operational risk. In early 2023, the company made a bold move: Char-Broil rolled out OSCA by Setlog to digitize its entire supply chain from purchase order to warehouse arrival. The result? A centralized, streamlined operation with real-time updates and full control. Discover how they did it and what changed within just a few months in this exclusive case study.